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Consulting theme is an invaluable partner. Our teams have collaborated to support the growing field of practitioners using collective impact.
In today’s rapidly evolving business landscape, research and innovation-active companies require in-depth market insights to stay competitive. We support organisation to access critical intelligence needed to make informed strategic decisions and drive growth.
Industry sectors
Strategic Market Research
We analyse market size, trends, segmentation, and growth opportunities to give you a comprehensive understanding of your target market. This includes
- Market sizing to establish the market potential of the opportunity with accurate size estimates and forecasts.
- Trend analysis to gain insights into current and emerging market trends that could impact an opportunity.
- Customer segmentation to establish the target audience’s needs, preferences, and behaviours.
- Competitive landscape analysis to better understand competitors’ strategies, strengths, and weaknesses.
Innovation-Focused Research
Our innovation focused research can be broken down into three main areas.
- These services help identify emerging technologies and their potential impact on industries, understand the key players, funding sources, and collaboration opportunities, and assess the intellectual property environment to help support a robust R&D strategy.
Research Methodology
Scoping encompasses the following key activities :
- Market Characterization: Conducting a comprehensive analysis of the overall market landscape, and identifying market dynamics and trends.
- Market Segmentation: Establishing key market segments for focused study, and identifying specific products and services within each segment.
- Initial Market Selection: Choosing one primary market for an in-depth initial assessment, and establishing the criteria for market selection.
- Strategic Advisory Group Formation: Creating a Strategic Advisory Group (SAG), and defining the role and composition of the SAG.
The initial assessment phase encompasses the following activities a comprehensive market analysis and stakeholder engagement process. It involves
- the evaluation of market trends,
- user needs analysis,
- market size evaluation,
- competitor analysis,
- initial stakeholder mapping and engagement,
- preliminary barrier assessment, and
- the use of focus groups and expert interviews to identify key themes and challenges.
This approach will be developed and refined in close collaboration with the Strategic Advisory Group (SAG), ensuring alignment with organizational objectives and industry expertise.
Interim assessment encompasses a thorough examination of various obstacles, including legal, societal, and economic barriers. This process involves organising and conducting interviews and workshops to gather relevant information. Subsequently, the key unaddressed themes and challenges are identified, categorised, and scored to provide a comprehensive understanding of the current situation.
The final assessment phase synthesises multiple components to provide a comprehensive overview. This includes:
- Incorporation of identified key themes and challenges,
- Analysis of legal, societal, and weather-related barriers, and
- Consolidation with market analysis findings.
This integrated approach ensures a holistic evaluation, combining critical insights from various domains to form a cohesive and detailed assessment. The result is a comprehensive understanding of the landscape, accounting for both market dynamics and potential obstacles.