Identify solutions
Concept development
A structured route from an initial idea to a viable research project, product or solution.
What it is
We offer a structured approach to turning innovative ideas into viable research projects, products and solutions, using industry good practice from first ideas to final concept selection.
It begins with a clear definition of the problem or opportunity, followed by market research to understand customer needs and industry trends. That foundation supports idea generation; concepts are then refined and evaluated. Collaboration among stakeholders, a user-centred approach and repeated feedback are essential throughout.
We also guide conceptual development and idea generation so that your innovation portfolio stays aligned with your long-term commercial goals.
Who it is for
We work with research-active companies, universities, research technology organisations and innovation agencies.
How we deliver it
-
Problem definition
A clear statement of the problem or opportunity, backed by research into customer needs and industry trends.
-
Idea generation
Brainstorming and mind-mapping sessions that involve every stakeholder early, keep the user at the centre and allow ideas without constraints.
-
Prototyping and concept selection
Rapid physical or digital prototypes for early user testing, then a systematic choice between concepts on feasibility, viability and market potential, using evaluation matrices, feasibility studies and stakeholder input.
Related services
-
Research
Evidence for technical and market choices
-
Market analysis
Size the opportunity and map the field
-
Technology scouting and ecosystem intelligence
Find technologies and partners worldwide
-
Innovation strategy
Set direction for your R&D portfolio
Talk to us about concept development.
Tell us what you are working on and we will tell you how we can help.