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Market analysis
The market intelligence research and innovation-active companies need to make informed strategic decisions.
What it is
Research and innovation-active companies need in-depth market insight to stay competitive. We help organisations get the intelligence they need to make informed strategic decisions and grow.
Strategic market research covers market size, trends, segmentation and growth opportunities: market sizing with estimates and forecasts, trend analysis, customer segmentation and competitive landscape analysis. Innovation-focused research identifies emerging technologies and their likely impact, the key players, funding sources and collaboration opportunities, and the intellectual property environment.
Sectors
- Life sciences and biotechnology
- Renewable energy
- Automotive and composites
- Aerospace and air mobility
- Urban development
- Transport and logistics
Who it is for
We work with research-active companies, universities, research technology organisations and innovation agencies.
How we deliver it
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Scoping
Characterising the market and its dynamics, choosing the segments to study, selecting a primary market for the first assessment, and forming a Strategic Advisory Group.
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Initial assessment
Market trends, user needs, market size, competitors, first stakeholder mapping and engagement, and a preliminary look at barriers, using focus groups and expert interviews, refined with the Strategic Advisory Group.
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Interim assessment
Legal, societal and economic barriers, explored through interviews and workshops; the unaddressed themes and challenges are identified, categorised and scored.
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Final assessment
The key themes, challenges and barriers brought together with the market analysis into one detailed assessment of the landscape.
Related services
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Concept development
Shape early ideas into testable concepts
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Research
Evidence for technical and market choices
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Technology scouting and ecosystem intelligence
Find technologies and partners worldwide
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Innovation strategy
Set direction for your R&D portfolio
Talk to us about market analysis.
Tell us what you are working on and we will tell you how we can help.