SME Ninja for founders

You know your technology. Know what investors will ask next.

SME Ninja shows founders of technology-led companies where the business really stands, what to do first and why, then turns each step into evidence that funders and investors can test.

SME Ninja results for an illustrative company: “Example Innovations Ltd is at Explore”, stage 1 of 7 with moderate confidence, its strengths and a place to build, and a stage trail from Explore to Scale.

Where the founder’s journey gets hard

Five common pains for founders of technology-led companies, who are often time-poor and new to funding and IP.

  • “Where do we really stand?”

    You know the science better than anyone. It is much harder to judge how ready your IP, market case, team and finances are, and what the next stage will ask of them.

  • “What do we do first?”

    Time is short and everything feels urgent: a funding deadline, a customer conversation, the next build. Without a clear order, the important work waits behind the loud work.

  • “Funding and IP are new to us”

    Grant competitions, investor terms and IP decisions each have their own language, and early mistakes are the most expensive ones.

  • “The help is scattered”

    Funding guides, IP advice, valuation spreadsheets and market tools sit in different places and rarely build on each other.

  • “Investors want more than a good idea”

    They ask for a market case, a valuation and a plan they can test, and for the documents to prove it, in one place.

How SME Ninja helps

  1. See where you stand, and why

    A 30-question diagnostic indicates your stage from Explore (TRL 1–2) to Scale (TRL 9), with your strengths, your gaps, how confident the result is and what the next stage requires. “Not known” is a valid answer.

  2. Know what to do first

    Recommended modules in priority order, each with “Why this?”, so you spend your time on the gap that matters most now.

  3. Learn by doing the real work

    Modules such as Intellectual assets management, Investment preparedness, and Market validation and business case save your work as company outputs you keep and reuse.

  4. Speak the investor’s language

    Valuations with NPV, IRR, payback, ROI, scenarios and a 10,000-run Monte Carlo simulation, alongside financial ratios and due-diligence forms.

  5. Be ready when they ask

    A data room with a readiness checklist, questions and answers, and a record of every view and download.

  6. AI that challenges, not writes

    Where it is switched on, SME Ninja’s AI explains, checks and challenges your answers using only your company’s data. It never drafts for you or changes your results.

Inside SME Ninja

From first answers to an investable story.

Screens from SME Ninja, shown with an illustrative company.

Your results

Your indicated stage, strengths and gaps, and the reasoning behind every recommendation.

SME Ninja results for an illustrative company: “Example Innovations Ltd is at Explore”, stage 1 of 7 with moderate confidence, its strengths and a place to build, and a stage trail from Explore to Scale.

A module in progress

Work that autosaves and becomes a business case, an IP register or an investment plan.

The SME Ninja module “Market validation and business case”, section 3 of 7, with a user needs gap analysis table being filled in.

Valuation results

The numbers investors look for, with the assumptions behind them.

SME Ninja investment appraisal results with sample data: net present value £333,787, internal rate of return 43.2%, profitability index 2.52, return on investment 273% and payback in 2.3 years.

Questions founders ask

Do I need to know our Technology Readiness Level?

No. The diagnostic indicates a stage on a route mapped to Technology Readiness Levels, and says how confident that indication is.

Who can see our answers and work?

Your workspace is private to your company. Advisers see only what you choose to share with them, and you can export or delete your company’s own data.

Is this a score for investors?

No. It is an indicated stage, written as “current evidence suggests”, to show you what to build next. You decide what to share and with whom.

Start with where you stand.

The company diagnostic takes about 20 minutes, saves as you go and is confidential to your company.

Go to sme.ninja