Identify solutions
Research
Evidence-based research that gives you a sound foundation for new products and services, and for entering new markets with confidence.
What it is
We help organisations navigate uncharted waters, recognising that every decision matters. Our research services give you evidence-based strategic guidance: a robust foundation for developing innovative products and services, and for entering new markets with confidence.
Who it is for
We work with research-active companies, universities, research technology organisations and innovation agencies.
How we deliver it
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Market landscape analysis
When you explore new international markets, we research the landscape to identify key stakeholders, synergies, risks and opportunities at national, regional and local levels.
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Understanding your customers
Customer research to develop personas, segment the market, validate product concepts and refine your offer, using surveys, in-depth interviews and focus groups.
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Product–market fit
Iterative testing with real potential customers, and systematic gathering and analysis of their feedback, so your product or service meets market needs.
Related services
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Concept development
Shape early ideas into testable concepts
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Market analysis
Size the opportunity and map the field
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Technology scouting and ecosystem intelligence
Find technologies and partners worldwide
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Innovation strategy
Set direction for your R&D portfolio
Talk to us about research.
Tell us what you are working on and we will tell you how we can help.